Since I have been practicing as the Corporate Photographers in Dubai in various specializations for more than 10 years, I have tried various photography marketing strategies in order to find new photography clients.
While reading through these marketing strategies, pay particular attention to those which appear simple or enjoyable; those could turn out to be your most effective solutions.
How to Gain More Photography Clients
My preferred means of finding photography clients is through referrals. If someone enjoys working with me, they will pass my name along to other like-minded individuals.
Your next ideal client will come from existing ideal clients.
Some Corporate Photographers in Dubai offer referral programs in which existing clients receive an incentive when referring another individual, which could be worth investigating further.
My referral program is informal.
Keep yourself at the forefront of their mind by staying active on social media or sending a newsletter, so they’re likely to mention you when asked by anyone about what services they need.
Long-term strategies work best if you already have clients; in my view, this approach to building a sustainable photography business.
For our part, we do ask directly for reviews – which brings me to my next tip.
Testimonials and Reviews Another effective strategy for growing your photography business is focusing on gathering testimonials and reviews.
Your business would benefit greatly if visitors to its online presence saw many 5-star reviews from satisfied customers.
Your work may speak for itself, but having other people affirm your excellence can speed the path from interested to client quicker.
Consider how much you rely on reviews when ordering new products or booking an Airbnb stay.
Simply make it part of your practice to send past clients an e-mail with a direct link that allows them to write reviews about you.
With every new client you obtain, more reviews will come your way and your effectiveness increases with each one.
Build Your Portfolio Now
One of the best ways to win new clients is to attract those you need, and one way of doing that is having an impressive photography portfolio that stands out.
Are You Showing Off Your Specialization And Versatility Through a Professional Portfolio
Clients that recognize our work and what we offer are among our ideal clients; having a strong portfolio will help attract these types of clients.
Make time to create a portfolio work that will attract your ideal clients. Showcase both past work as well as what is on the horizon for future endeavors.
Website and SEO SEO (search engine optimization) and website presence are essential marketing strategies that help reach more of your target market clients.
Once you’ve built up an impressive portfolio, clients should easily be able to locate you online. A professional website allows customers to do just that.
Your photography website must present a cohesive brand, and employing SEO strategies will enable potential clients to find you locally.
Improvement of photography SEO depends heavily on content and links.
Content creation can be fairly straightforward: research photography-related keywords that target clients of your business and write informative and useful articles that address those topics on your website.
Link building may seem daunting at first, but you can begin by asking your existing network to include a credit to your website on any photos provided to them by you.
Google My Business offers local businesses an invaluable opportunity for lead generation; all that’s necessary to take full advantage of its benefits, however, is keeping it updated and encouraging former clients to leave reviews.
Concerning your website presence, hiring a professional graphic designer might be necessary; however, there are also plenty of photography website themes and templates that you can utilize.
Your website should serve as the gateway for potential customers to sign up for your mailing list, inquire about photoshoots or purchase products from your online store.
Exploring the Market and Establishing Your Brand
Discovering more about your potential clients is crucial in meeting their needs, wants, and demands.
By identifying your target audience it will enable you to determine how best to market to them. Thus shaping your overall marketing strategy.
Photographers in Abu Dhabi branding goes far beyond creating an eye-catching logo or catchy tagline. It serves as one of several tools used for marketing your business and finding ideal clients.
Researching trends in your photography genre will enable you to understand what people want. While analyzing competition can show how you can set yourself apart.
Your target market offers opportunities for competitive pricing that is both sustainable and advantageous to your business.
Beginning Your Journey When just getting started, if you don’t yet have any existing referrals or reviews or even an SEO presence then it may be necessary for you to go where the clients are.
Your ideal client could be anywhere – an industry event, networking opportunity, or simply in a public place in your local community where they frequent.