Rising consumer awareness on hygiene and changing consumer lifestyle are the leading factors driving the United States Air Freshener Market during the forecast period.
According to TechSci Research report, “United States Air Freshener Market –By Region, Competition Forecast and Opportunities, 2018-2028F,” the United States Air Freshener Market is expected to grow at a robust rate in the forecast period. Air fresheners, or air care products, are designed to emit fragrances that can be used to mask or eliminate unpleasant odors or create a pleasant atmosphere through the presence of pleasant odors. The air freshener market in the United States is driven by various factors such as rising consumer awareness about hygiene, changing lifestyle, and growing demand for eco-friendly products.
Consumers have become more aware of the importance of hygiene and cleanliness, leading to an increased demand for products that could help create a fresh and sanitized atmosphere. With more time spent indoors, especially at home and in workplaces, following the COVID-19 pandemic there has been a growing emphasis on maintaining a fresh and pleasant indoor environment. Air fresheners play a crucial role in masking or eliminating odors and improving the overall indoor air quality. Thus, with increasing consumer awareness, the demand for air freshener products is growing at a faster rate in the United States.
Air fresheners are available in an extensive range of scents, ranging from floral and fruity to fresh and woody. Thus, manufacturers focus on providing diverse scent options to appeal to various consumer tastes. The air freshener market offers a wide range of products catering to different consumer demand and preferences. This diversity includes various types of air fresheners such as aerosols, plug-ins, gels, etc., with an extensive selection of scents and delivery systems.
Plug-in air fresheners use a refillable cartridge that attaches to an electrical outlet. They release the fragrance gradually over time. While aerosol/sprays air freshener comes in pressurized cans and releases a fine mist of fragrance when sprayed into the air. Gel air fresheners contain scented gel that slowly evaporates into the air, providing continuous fragrance.
There is an increasing trend toward eco-friendly and natural air freshener options. Consumers are showing interest in products made from sustainable ingredients and with reduced environmental impact. Thus, consumers are becoming more conscious of the potential health effects of certain air freshener chemicals. As a result, there is a demand for products labeled as hypoallergenic or free from harmful ingredients.
Companies are continuously innovating to introduce new and improved air freshener products. There is also a growing trend toward more natural and eco-friendly options, with a focus on using sustainable ingredients and environmentally friendly packaging.
The online is one of the fastest-growing segments of the air freshener market in the United States. Consumers are increasingly choosing to purchase air fresheners online due to extensive product range, and competitive pricing. Furthermore, online channels offer customers reviews and testimonials to help them make an informed purchase decision. Thus, the convenience of online shopping has boosted the air freshener market, making it easier for consumers to purchase a wide variety of products from different brands. With the rise of online shopping, companies have established a strong online presence through e-commerce platforms and digital marketing. They utilize social media, influencers, and online advertising to reach a wider audience and engage with potential customers.
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The United States Air Freshener Market is segmented based on product type, application, sales channel, region and competitive landscape.
Based on product type, the market is further fragmented into Plug-in, Aerosol/Spray, Others (Gel etc.).
Based on application the market is segmented into residential and commercial. The commercial segment will fuel the market on account of growing corporate sector.
Based on sales channel the market is segmented into supermarkets/hypermarkets, multi-branded stores, online, non-retail. The online segment will fuel the market growth on account of expansion of e-commerce channel.
Key market players in the United States Air Freshener Market include:
- S. C. Johnson & Son, Inc.
- Procter & Gamble Company
- Reckitt Benckiser Group plc
- Henkel AG & Co. KGaA
- Air-Scent International
- Henkel Corporation
- Flower Manufacturing, LLC.
- RestorAir, LLC
- Enviroscent, Inc.
- Bath & Body Works Direct, Inc.
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“The increasing focus on indoor air quality, changing lifestyles, and rising demand for eco-friendly products are the leading factors that will positively impact the United States Air Freshener Market. The smart application of air fresheners, along with smart features to meet the specific needs of customers, and the growing popularity of the online e-commerce channels, will boost market growth.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“United States Air Freshener Market By Product Type (Plug-in, Aerosol/Spray, Others (Gel etc.)), By Application (Residential, Commercial), By Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Non-Retail), By Region, Competition Forecast & Opportunities, 2018-2028F,” has evaluated the future growth potential of the United States Air Freshener Market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the United States Air Freshener Market.
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