How can a company use SEO to improve their online visibility and drive more traffic to their website?

A company can use SEO (Search Engine Optimization) to improve their online visibility and drive more traffic to their website by implementing the following strategies:

1. Conducting keyword research to identify the keywords and phrases that potential customers are using to find products or services similar to theirs.
   
2. Optimizing their website’s content and meta tags (title tags and meta descriptions) to include these keywords in a natural and relevant way.
   
3. Building high-quality backlinks from reputable websites to their own site. Backlinks are links from other websites to your website, and they signal to search engines that other sites consider your content to be valuable and authoritative.
   
4. Improving website’s loading speed and mobile responsiveness to improve user experience.
   
5. Creating high-quality, valuable and unique content on a regular basis to attract and engage with potential customers.
   
6. Using structured data and schema markup to help search engines understand the content on your website more easily.
   
7. Utilizing Google My Business and other local SEO techniques to improve visibility in local search results.

By implementing these strategies, a company can improve their website’s visibility in search engine results pages (SERPs), making it more likely that potential customers will find and visit their site.